made in chicago

The Bettinardi x Lou Malnati's collaboration brought together two iconic Chicago brands through a playful, collectible golf collection inspired by Lou Malnati's famous deep-dish pizza. As lead designer, I created artwork across engraved putters, embroidered headcovers, and apparel, blending Bettinardi's precision craftsmanship with Lou Malnati's recognizable brand elements. The collection celebrates Chicago heritage through bold graphics, detailed embroidery, and custom engravings that connect golf culture with one of the city's most beloved traditions.

BETTINARDI X LOU MALNATIS SPRING 2025

A table with two pizzas, a salad in a glass bowl, and several decorative items including oven mitts and boxes from Lou Malnati's Pizzeria.
Close-up of a souvenir box featuring a graphic of Bettina, a hot dog, and fireworks, with part of a stick or utensil visible.
A close-up of a Chicago-themed chess piece on a wooden surface with a pizza box in the background.
A colorful, stylized drawing of a roasted chicken on a plate, with a rainbow-colored outline, is placed on top of a napkin. The napkin features a logo with the text 'Lou Malnati's Pizzería' and an illustration of a tornado with a rainbow outline.
Display of colorful oven mitts with cartoon characters and graphics, a bottle of chili flakes, and a pizza in the foreground at Lou Malnati's Pizzeria.
Close-up of embroidered patches featuring festive designs, including a grinning cat chef holding a tray, a snowman, and other holiday-themed images, with a blurred background.
A decorative novelty item resembling a red firecracker or rocket with the text "Made in Chicago" and related graphics, displayed on a wooden shelf in a store.
Close-up of a red patch with black embroidery that says 'Streetwear.' Part of a white and black striped garment is visible in the background.
A person's hand holding a pizza cutter and slicing through pizza on a baking sheet, with a blurred background of a kitchen or restaurant.
Empty wooden shelves with Lisa's tomato cans, pizza boxes, and some branded merchandise. The shelves are mostly vacant with few products left.
A vending machine with a colorful capsule toy in the shape of a wizard with a red wizard hat surrounded by stars, partially obscuring a sign and flyers on the vending machine.
A coloring page featuring a wizard wearing a red robe and hat decorated with yellow stars, holding a slice of pizza, with the words 'Witchcraft Pizza' and graphic elements like stars, with a color palette legend at the bottom.